Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q3 2022

During the third quarter of 2022, the top five delivered meal kits and specialty foods applications in New Zealand demonstrated diverse trends in weekly downloads and active users. Here, we break down the performance of these apps, with data sourced from Sensor Tower.

HelloFresh: Meal Kit Delivery saw a notable fluctuation in weekly downloads. Starting at approximately 2K downloads in late June, the app peaked at 2.9K downloads in the first week of August before gradually declining to around 1.5K by the end of September. Weekly active users for the app showed a steady increase, starting at 50.7K in late June and reaching 55.8K in early August, followed by a slight dip before closing the quarter at 52.2K.

My Food Bag experienced a peak in weekly downloads in late July with 844 downloads. However, the numbers trended downward, ending the quarter with 430 downloads. No weekly active users data was available for this app during the period.

Vivino: Buy the Right Wine had relatively consistent weekly download numbers, ranging from 249 to 411 downloads. The highest number of downloads was recorded in mid-September. Weekly active users showed a stable increase, starting at 863 in late June and peaking at 1.1K by the end of September.

My Muscle Chef had minimal download activity, with weekly downloads fluctuating between 1 and 33. The app did not report any weekly active users during this period.

EveryPlate: Cooking Simplified also saw low download activity, with weekly downloads ranging from 0 to 17. Similar to My Muscle Chef, there was no data available for weekly active users.

For more detailed insights and data on the performance of these and other apps, visit Sensor Tower.